Chartered Institute of Marketing (CIM)

Chartered Institute of Marketing (CIM)

Advance your career in marketing

You may be starting a career in marketing or are a seasoned marketing professional – earning the CIM qualification will provide you with the knowledge, skills and mindset to take your career to the next level.

As a CIM accredited center, we promise you an exceptional learning experience.

We offer training solutions for Level 4,6, and 7. Get 150+ hours of comprehensive in-class learning for the certificate and 180+ hours for the diploma, and practically apply it through case studies, role play, group exercises and an extensive range of online learning tools. Utilise our extensive library of online resources for assessment support and use the peer-to-peer community experience to add value to your workplace.

CIIM Accredited center

Highest F2F training hours in ME

Industry experts as trainers

Exceptional Pass rates

Live-online and vertical training options

Which CIM level are you eligible for?

To enrol for the CIM qualification, you need to demonstrate English language competency. You will be placed on the most appropriate level based on your prior work experience, educational background and initial diagnostic interview.

Once completed, you get an award for each module plus a certificate from CIM for the level successfully completed and can use the designation Affiliate or Member CIM after your name.

Contact us (hyperlink this to the contact form) for a one-on-one consultation to assess your eligibility and recommend the suitable level for you.

Course structure

Applied Marketing

Learn the role of marketing in the organization and the key concepts that underpin the activities of the marketer. Explore the marketing environment, customer behavior in the digital age, market research and the marketing planning process. This includes the marketing mix and a tactical planning framework to aid marketing effectiveness. Assessment: Multiple choice questions based exam

Planning Campaigns Acquire the knowledge and skills to plan and implement successful campaigns that deliver real results for an organization. Learn about the end-to-end campaign planning process including how to analyze an organization’s current position. Set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. Assessment: Assignment based on theme and organization of choice

Digital Marketing Techniques

Develop skills to improve digital marketing performance and explore the challenges and opportunities in the digital environment. Focus on the importance of the ever-evolving, dynamic digital landscape. Learn how to use a range of tools to plan how to enhance an organization’s effectiveness in the digital age. Assessment: Assignment based on theme and organization of choice

Managing brands

Take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. Gain the skills to establish and position brand strategy, and manage the brand so it continues to deliver the brand promise. Ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term. Assessment: Assignment based on theme and organization of choice

Marketing and Digital strategy

Take a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques to achieve competitive advantage. Recognize the significance of situation analysis and use techniques to assess the external and internal environments for effective decision making. Apply all stages in the marketing planning process – from the audit, through strategic decision making, to implementation of plans. Finally, learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives. Assessment: Assignment based on theme and organization of choice

Digital optimization

Get an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. Integrate and optimize digital marketing as well as develop strategic responses to change. Learn how to ensure that responses are measured to evidence success. Assessment: Assignment based on theme and organization of choice


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